“Traditional marketing” refers to the overall process of promoting and selling a product or service, encompassing a broad range of strategies across various “offline” channels, while “digital marketing” specifically refers to using “online” platforms and digital technologies like social media, websites and email to reach and engage customers, essentially focusing on marketing activities conducted through the internet.
- Digital marketing is important because it allows you to:
- Reach a wider audience by connecting with people where they spend their time online
- Target specific demographics through precise audience targeting features
- Build brand awareness through various online channels
- Cost-effectively promote your business compared to traditional marketing methods
- Monitor and measure campaign performance with detailed analytics to optimize results plus now the exciting use of artificial intelligence to help you build your brand.
All businesses have different advertising and marketing needs but now digital marketing truly offers a low-cost entry into business and brand development that was unheard of even 10 years ago.
