Extended Reality (XR), the umbrella term for Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) is used to define the concept of “extending” or transforming our reality with the use of technology to create immersive environments, experiences, and interactions. XR tech takes the human-machine interface and modifies it, either by immersing you in […]

In the ever-evolving digital landscape, the term Synthetic Media has emerged as a revolutionary force. Synthetic Media refers to artificially generated or manipulated content, including text, images, audio, and video, that is created using advanced artificial intelligence (AI) and machine learning (ML) technologies. As AI-driven content generation tools continue to advance, Synthetic Media is reshaping industries such […]

Virtual Reality (VR) and Augmented Reality (AR) are two rapidly evolving technologies that have the potential to revolutionize various industries. In this comprehensive comparison, we will delve into the intricacies of both VR and AR, exploring their definitions and highlighting their key differences. Whether you’re a tech enthusiast or someone curious about these emerging technologies, […]

SEO, social media campaigns, email, advertising, comparison engines—these are the usual suspects when we talk about marketing. But marketing is about sifting through a world of possibilities and unearthing opportunities to get in front of your customers. That belief is at the heart of guerrilla marketing—a scrappy, unorthodox, and aggressive approach to getting your brand […]

Augmented reality (AR), which first entered our lives through games and fun Snapchat filters, is now shaping the future of eCommerce. Recent advancements in AR, along with key partnerships between developers and major brands, have shown that the future of this technology is extremely promising. The COVID-19 pandemic accelerated the growth of AR, particularly in […]

“Is dropshipping dead?” However, until now, many dropshipping store owners and aspiring entrepreneurs have still wondered if the business model has potential or has become obsolete. So, as we slowly step into 2025, let’s dive into the facts and see what’s really happening in the dropshipping industry. What Is Dropshipping? Before we discuss this controversial […]

Driven by shifting markets and increasing buyer demands, the pressure is on for businesses of all sizes to rethink their eCommerce strategy. Research shows that eCommerce sales growth has slowed since the pandemic spike in 2020. This, coupled with growing customer expectations, makes competition tougher than ever. Here are key trends to watch in 2025. 1. Marketplaces […]

A subscription business model is convenient for customers and offers predictable revenue. Here’s how it could work for you. The market for subscriptions has been growing for years, and is predicted to continue. By 2028, it’s estimated that online subscriptions will be worth $2.3 trillion. A significant part of that revenue comes from streaming and […]

SSL/TLS are defined as encryption protocols that authenticate and protect communication between any two parties on the internet. SSL stands for secure sockets layer, and TLS for transport security layer. This article explains SSL/TLS in detail. Table of Contents What is SSL/TLS? SSL/TLS are encryption protocols that authenticate and protect communication between any two parties on the […]

As your agency is well aware, Google Ads (formerly known as AdWords) and Facebook Ads are the two powerhouses of PPC advertising. Both can be significant drivers for your client’s businesses, and many agencies use both in congruence to maximize their reach. Since time and money are limited, where do you start to get the most bang for your […]